Todd Eflin con Remote Babble: How To Make Live Radio Breaks Better For Clients, Listeners, Stations
The radio dial is cluttered with noise. Noise is anything that has no direct relevance to a listener. And live remote breaks are the worst noise on the dial. Did you know that while live remote breaks are loved by clients, they are generally ignored by listeners?Did you know almost zero training is devoted to any jock before he goes live on location?Did you know that most live remote broadcasts fail to draw listeners to the client during the remote?Imagine that there was a way to easily get all the important information for every break on one sheet so you wouldn't forget anything or get sidetracked and include things that aren't relevant.You don't have to imagine, this booklet has a solution. A step by step guide to preparing for live break that eliminate the clutter, stay organized and on time. This means the client and the listener both win, and so does the station.